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Newcastle image consultant Deanne Hobday says we need to forget about the Kardashians and channel our own celebrity

“It takes 27 chances to change the first impression you make,” says Deanne Hobday of the importance of dressing for success. “I like to have qualifications. I don’t like to wing it in the world.”

So says businesswoman Deanne Hobday, who has been true to her word as she has moved into new career paths, and hit the books to gain her latest qualifications.

On Wednesday, she will launch Deanne Hobday Image Consultant’s stylish new office space in Beaumont Street, Hamilton, withtwo Knights first-graders scheduled to attend in their finest.

Ms Hobday began her business in 2015 on the advice of a friend who,noting her flair for styling, asked her to edit her wardrobe.

She was soon in her creative element.

“I like the idea of empowering women and men to look and feel their best,” she says.“People lose themselves through different life events –a separation, being a mum, illness –but I help them put the fun back in their lives.”

Raised in Deniliquin, after school Ms Hobday went to Melbourne and studieda Diploma of Arts (Interior Design): “I love colour, scale and design, and as a girl I’d be designing houses and playing with those paper doll games where you changed the doll’s outfit,” she smiles.

She worked in styling and visual merchandise for corporates in the super and retail sectors before studying to gain her real estate licence.

She worked in Sydney offices for McGrath before being headhunted to the Central Coast and Newcastle, learning valuable business and life skills along the way.

For her latest career, she studied two diplomas –one in image consultancy, the other in advanced personal colour analysis –and now offers personal image consults (including colour and style analysis) and workshops.

“We all have people who influence how we dress, but I do so with the science behind it,” she says, explaining how she assesses a client’s skin tone and works out their colour palette and hero colours.

Shehas simple fashion advice for we mere mortals: “Everyone is on Instagram and following the Kardashians. Follow yourself, be your own celebrity and cheer yourself. Present yourself in the best way possible at work and in life.”

Style queen: Deanne Hobday in her Hamilton office.

Dressing by Knight: Former Newcastle Knight Jake Mamo, styled by Deanne Hobday.

Suiting up: Former Newcastle Knight Jake Mamo as styled by Deanne Hobday.

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